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Question: a. What are the differences between ‘boys’ toys and ‘girls’ toys? b. How are they marketed/packaged?

12 Oct 2022,11:47 PM

 

For this assignment, you are to visit a local toy store, or the toy section in a department store, and analyze the toys in terms of gender socialization. 2. Choose any toy store or other store large enough to have its own toy section and approach it with open eyes and a clean slate. 3. Take some notes on what you see, paying attention to the toys and how they are marketed. 4. The paper should be a minimum of 750 words of text with a word count listed. Points will be deducted for papers that are sloppily written and for tho​‌‍‍‍‌‍‍‌‍‌‌‌‍‍‌‍‍‌‌‍​se that are less than the required length. 5. Look for the following for your write-up:

a. What are the differences between ‘boys’ toys and ‘girls’ toys?

b. How are they marketed/packaged?

c. From your own perspective, what lessons are boys and girls learning from these toys and their marketing?

d. Use the reference from the chapter material on Socialization (chapter 4) in the Sociology in Modules (fifth Edition) textbook tie in your observations to the material presented in the chapter. Make the chapter material ​‌‍‍‍‌‍‍‌‍‌‌‌‍‍‌‍‍‌‌‍​explicit.

Expert answer

 

There are a number of ways in which boys' toys and girls' toys differ. For one, boys' toys tend to be more action-oriented, while girls' toys are often more focused on domestic or nurturing play. Boys' toys also tend to be more aggressive and violent in nature, while girls' toys are typically more passive. Additionally, boys' toys are often marketed as being for "tough" or "active" boys, while girls' toys are marketed as being for "cute" or "pretty" girls. Finally, boys' toys are often packaged in blue or other masculine colors, while girls' toys are often packaged in pink or other feminine colors. All of these factors serve to reinforce traditional gender roles and stereotypes.

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