Assessment 1 – Social networking proposal
Length: 2,000 words
TASK
Read the following scenario:
You are employed in a small regional/rural public library – Riverland Library.
The Library has the following mission statement:
The Riverland Public Library is a strong community partner that provides services,
programs, and resources to bring the community together, to encourage lifelong
learning, and to facilitate creativity. The Library aims to preserve the past, enrich
the present lives of the community, and position itself for the future.
Your library already has a simple Facebook page however it is not well used, and
postings are infrequent and inconsistent. The library has no other social media
platforms.
Your manager is keen to further explore the use of social media to promote strong
community engagement and to market services and resources. You have been
tasked with putting together a proposal that will take Riverland Library’s social
media presence into the future.
The Library has a number of volunteers who help out at different times. Currently
rosters and internal communication are managed on an office computer in the
Library. This has become ineffective as the volunteers can’t access the roster or
vital training information from their homes.
You will present a Social Network Strategy Proposal to management that suggests
how social platforms could be used to meet the following goals in the organisation:
a) raise the profile of the library;
b) help manage internal communication and shared access to training resources
and to the rosters.
As a guide your strategy will need to include the following sections:
1. A table of contents.
2. A brief background that explains the benefits of social media use in information
organisations.
3. An overview of other social platforms that are currently being used by similar
libraries for external marketing and communication and a discussion of the
contribution they make to the organisation. You will need to provide at least two
real examples to support your discussion.
4. An overview of how social media can be used internally in organisations for
information management, communication, training, and staff development.
5. Suggestions for the revitalisation of the Riverland Library Facebook page that
outlines how and why improvements could be made.
6. A description AND a justification of two new social platforms to be trialled. One
platform should focus on external clients and one on internal information needs.
The description should include an analysis of the features of each tool. The
justification should outline why you chose each tool and include an analysis of
how each will help the organisation to meet one or more of their goals.
7. An outline of any ongoing activities that might be needed to support your
initiatives into the future.
8. A brief conclusion.
9. Reference list.
Your proposal will require you to discuss and synthesise ideas and issues relating
to the content of this subject, as well as analyse and evaluate existing theories and
practices relating specifically to your proposed strategy.
You will need to refer to both the literature and appropriate web resources in your
strategy and will be expected to include in text references within the body of the
strategy, and a reference list at the end. You will need to read outside of the module
content and set readings, and will be expected to conduct independent searches
for appropriate material to inform your strategy.
All included material should be referenced correctly using APA 7th style.

Social-Networking-Proposal-External-Marketing-and-Communication

APA

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