Describe a recent case example (since 2016) where either a commercial, public sector or
NGO made a poor decision that produced negative outcomes or adverse consequences for
its shareholders / stakeholders. The poor decision may have involved qualitative or
quantitative data sources, or perhaps both.
Conclude your assignment by recommending what the organisation might have done
differently in terms of their decision-making process to instead produce a positive outcome
for its shareholders / stakeholders.
Note: It is very important to identify and provide evidence about the types of data and the
sources the organisation had drawn upon that led to the negative outcomes, including those
stakeholders affected by it. Avoid basing your case example on conjecture or a subjective
view of what the organisation ‘may’ have done. Case examples must be original, and not
those used in lecture sessions.
Word count: 500 words