SECTION A
ANSWER THE COMPULSORY QUESTION IN SECTION A
1. Compare and contrast the fashion marketing mix of two fashion or
beauty brands/retailers, one must be predominantly offline/instore and
the other should be an online only brand. Use the 4Ps to explain and
structure your answer. Use relevant examples to support your
discussion. (100 marks)

SECTION B
ANSWER ONE QUESTION IN SECTION B

1. Select one micro-environment factors such as suppliers, competitors, or
consumers, and discuss how it impacts on the pricing strategy of a
fashion brand or retailer of your choice. Use an example from the
fashion or beauty industry to illustrate your answer. (100 marks)

2. Describe the changing role of physical stores within omni-channel
fashion retailing. Use fashion retail examples to support your answer. (100 marks)

3. Describe the marketing communications mix of a fashion or beauty
retailer of your choice and how it meets the needs of their target
consumer group. You should use relevant examples use fashion or
beauty industry examples to support your answer. (100 marks)

END OF EXAMINATION

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