Describe the key elements of a customer value proposition. Next, explain how a compelling value proposition might include points of parity as well as points of difference.

Respond to this assignment with a single-spaced, typed document. Most well-thought out responses require at least one full page. Note: A customer value proposition captures the particular set of benefits that a supplier offers to advance the performance of the customer organization. A business marketing firm’s offering includes many technical, economic, service, or social benefits that provide value to customers, but so do the offerings of competitors. So, customers compare the value elements of a firm’s offering with those offered by the next best alternative.

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