Discuss the promise and limitations of OTT advertising for publishers and advertisers and predict how OTT advertising will evolve in the next few years.
Choose 1 of the following final paper topics:
- Create a new ad product for a traditional publisher or social media platform. Explain the benefits as it relates to the topics covered in this course.
- Develop a direct, programmatic and social advertising sales strategy for a premium publisher.
- Discuss the promise and limitations of OTT advertising for publishers and advertisers and predict how OTT advertising will evolve in the next few years.
Requirements of paper:
- 6 to 8 pages DOUBLE SPACED
- Each paper should be a combination of: class material, opinion and RESEARCH (include a bibliography/sources cited)
- Final Paper topics correspond to the following lectures/class topics:
- Option 1 – Ad Product Lifecycle (Ad Product development)
- Option 2 – Sales Strategy
- Option 3 – Video and OTT Monetization
- Should also include research on how OTT advertising relates to Linear
- NO LATE ASSIGNMENT EXCEPTIONS
CITATION
