Group  &  Individual  —       

Objective

• Reinforce the concepts in Chapters 3, 4, 5 by researching & analyzing an actual (real world) Industry and several of its leading companies
• Learn how to compile, analyze and apply data and facts to:
  • Explain and illustrate these academic concepts
  • Analyze industry & company conditions & circumstances
  • Draw conclusions and/or support your conclusions
  • Validate your assumptions
• Learn how to present your findings and conclusions effectively
• Generally learn how to research and analysis Industries and Companies for applicability in your careers.

INDUSTRY & COMPANY ASSIGNMENTS

The Industry and associated lead (representative) company are pre-assigned to teams A to F.   Each team has the option of selecting an alternate from the list below.  Once the industry and lead company is determined, teams should name 4 similar company competitors.

********************    PRESENTATION – 3    *******************

• Industry Analysis – – The industry as defined by the product line of your ‘6’ companies …..

(Pick ‘1’ Lead Company  &  4 close competitors)

(Refer to Chapter-3)

1. Industry PRODUCTS & BUYERS Profile
   1. Product/service areas / categories  —
      1. Identify the product categories within your industry. Begin at a high level, and break down to lower-levels.
      2. Identify the use characteristics for these products and service categories (Show how each category is used and how the uses differ from each other)
   2. Buyers &  Buyer Needs …. For each product category.
      1. Who are the buyers? (Identify and characterize by either Product Area or Company).
      2. Identify buyer needs by identifying the Use Characteristics for these product & service categories (Show how each category is used and how the uses differ)
      3. What are the decision criteria for each products/services category/area ?
      4. Who and/or what influences the purchase decision (optional) ?

1. Dominant Economic Characteristics & Industry Breakdown Analysis
   1. Market Profile
      1. Do a market size, growth rate and demand trends
      2. Describe the nature and scope of competitive rivalry.   Optionally describe the supply/demand condition and the production capacity
      3. Describe the nature and role of innovation and technology change
      4. Describe the opportunity for production efficiencies and economies of scale
      5. Describe the positive or negative aspects of the above.
   2. Market Forces
   3. Driving Forces. The Major Current happenings, Industry & macro changes, Future trends and Competitiveness that are changing the makeup, structure, or operation of the industry? Explain how?
   4. Competitive Forces (use Porter’s 5-forces model).  Begin by explaining the overall scope of rivalry.  If you have supporting data,  show it.

• Key Success Factors …. for the industry as a whole (NOT just your company)

1. Macro Environment
   1. Identify and explain factors in the relevant macro environment areas below that will significantly affect your industry and your company in the upcoming 5-10 years. (show a summary chart  +  you’re a few of your best supporting data examples)
      1. Economic
      2. Technological (include the impact of AI, now, 5 yrs, 10 yrs)
      3. Demographics (population)
      4. Societal values, Lifestyle,  Culture
      5. Legislative (legal) and Regulatory, Political
      6. International / Globalization
   2. Explain the resulting OPPORTUNITIES and/or THREATS. Assess the likelihood and severity of each, i.e., how and how much each will affect your industry.
   3. Industry Conclusion
      1. Characterize the Industry Business Climate & Attractiveness … How attractive is the industry ? (provide rationale and supporting data)
         1. Current health of the industry  (profitability & growth)
         2. Will it become more or less attractive? Why ?
      2. Industry Trends & Direction – Where do you think the Industry is headed?

• Company Analysis – your selected companies

(Refer to Chapter-4)

1. Analyze your selected Company’s:
   1. Product Line Strength – – Compare your product lines to competitors terms of:
      1. Market focus.
      2. Quality & desireability
      3. Brand recognition (strength comparison).
      4. Your projection (an intelligent guess) of product line changes over the upcoming 5 to 10 years – Tell Why. The source of these changes can be from macro environment changes, Industry changes, company strategy changes

1. Financial Performance – –
   1. How do your company’s’ financial position compare with its direct competitors.
      1. Growth, market share , Revenue,  profit,
      2. Key financial ratios (only those important to your analysis)
      3. Draw conclusions about your company’s competitive health
   2. In what product areas do you foresee major revenue and cost changes over the next 10 years. Support your conclusion with facts and/or assumptions.  Be sure to refer to “a, I, 4” above (product line strength).

• Operational (functions) Evaluation – – Evaluate your company’s operational performance and efficiency in terms of:
  1. Value Chain – – what parts of the value chain add the most value to your company’s performance? Which have the biggest competitive exposures?   Why ?

(Optional)

2. Vertical Integration – – where has vertical integration occurred. What has been the benefit?
3. Alliances – – where have partner relationships been incorporated?
4. Economies of scale – – what production/operational economies of scale exist?

1. Management Quality – – how does your company’s management compare with competitors in terms of:
   1. New innovations / innovativeness
   2. Management quality

1. Compant Conclusions (Show supporting evidence (facts and/or data)
   1. Strengths & Weaknesses (conclusion) – –
      1. What are your company’s strengths and core competency?
      2. What are your companies’ weaknesses?

1. Opportunities & Threats [ coordinate this section with the Industry analysis ]
   1. What opportunities does your company have?

• What threats does your company face?

3. How will these industry changes and directions affect your company?
   1. This analysis should be deeper than the general Industry analysis – you need to evaluate the company’s specific product/market positioning and strengths/weaknesses related to the opportunities and threats

• Strategy
  1. What strategy is your company following?
     1. Is it successful?
     2. Is it appropriate and sustainable?
  2. How well positioned is your company to capitalize on the opportunities
  3. What issues does it face in the future?
  4. What is your recommendation for the company?

List of supporting documents.  For each supporting document, include:

1. List in the respective slide notes
2. Include the website link (clickable hyperlinks)

———————————————-

NOTES

1. Use text chapters 3, 4, 5 as a reference
2. Complete the “Slide Notes” for ALL slides. The notes should include:
   1. The purpose of the slide
   2. An explanation of key points that you want to make
   3. Your conclusions
   4. Each website hyperlink
3. The Presentation should have a very high fact & data content ( ~ 75% to 85%). Use these facts and data to support your points.
4. Every chart should have a purpose and a point to make. Don’t just show data without analysis — draw conclusions from your data.    Think  WHAT,   WHY  or  HOW …for most slides.
5. Not all points in the outline are addressable for every industry & company. Do as many as possible and prioritize.  Feel free to combine points, as appropriate.

********************    Grading    *******************

GRADING

1. Each grade will reflect the quality of both your personal analysis and the team:
   1. The overall presentation
   2. Individual student performance, including slide notes  (see detail below)
   3. Teamwork & coordination of the individual components
2. All grades will be curved. Individual team member grades may vary based on their performance.

Note:  Timing — Be sure to use your time most effectively  &  DO NOT exceed the allocated minutes

—————————

The individual student performance

1. Content & Analysis
   1. Demonstration of Concepts in Chapters 3, 4, 5, by using your research facts & data
   2. Analysis (content) quality. The quality of the analysis and the supporting data.
2. Understanding – – your individual subject matter understanding (the professor may ask questions to evaluate your understanding)
3. Presentation Structure / Organization / Clarity. The overall presentation structure and logical flow   and   the clarity and effectiveness of the slides
4. Delivery Effectiveness –  Presentation performance (on-your feet)
   1. Overall clarity of presentation
   2. Presentation techniques, – Eye contact, voice techniques, Introduction and review of points, transition of topics, etc.

• Resultant audience attention, understanding and appreciation level.

APA

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