How did Matsushita succeed in displacing Philips as #1?
What were Matsushita’s strategic competencies and how did they embed these competencies in their organization?
What were Matsushita’s strategic incompetencies?
Imagine you are the CEO of Matsushita. Your company has seen strong market share and good performance for decades based on a global strategy in which they leveraged globally integrated operations to sell relatively homogenous products across countries, competing at low prices.
However, the world is changing, and you would like to transition to more of a transnational strategy. Please give specific recommendations for how Matsushita can effectively transition to more of a transnational strategy.