This post is about how Tetra should define itself in terms of branding. In addition,  it offers a discussion of what brand the firm needs to establish and communicate within the industry. The post will also discuss the marketing communications mix (promotional mix), and highlight which components are most important.

The format for cases is as follows:
1)   Executive Summary – overview of case
2)   Analysis of problem
3)   Options – 2-3 options that can be followed
4)   Recommended Option and Implementation
5)   Charts, tables and graphs are welcome as addendumIt

Key Thoughts:
How Should Tetra define itself in terms of branding? What is the brand that the firm needs to establish and communicate within the industry?

Firstly, discuss the marketing communications mix (promotional mix). Secondly, highlight which components are most important how  you would arrange the mix?

It is expected that all cases be typed, double-spaced with 12-point font.  Each case should not exceed 7 pages (excluding exhibits).  Five pages can more than cover the case. In addition, remember a case is not a repeat of what is written. It is an analysis of the problem and your suggestions.  DEFEND YOUR DECISION.

Read more about marketing communications mix (promotional mix)

• The promotion (communication) mix constitutes advertising, professional selling, public relations, sponsorships (events and experiences), sales promotion, direct marketing, and online media, including social media.

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