In Week 1 we learned the analytics-based decision-making process (copied below).Let’s identify some of the steps in the Quality Alloys case.The first step is to recognize the business problem or research questions. What is the business question that QA had at the time of the case? That is,what are the business questions that QA had regarding their new website and marketing activities? The second step is to review previous findings. Did QA conduct any literature review? What materials would you review before collecting primary data?The fourth step is to collect the data.What is the data QA collected?Can QA solve the business problems/questions with the data that they have?
1.In Week 1 we learned the analytics-based decision-making process (copied below).Let’s identify some of the steps in the Quality Alloys case.The first step is to recognize the business problem or research questions. What is the business question that QA had at the time of the case? That is,what are the business questions that QA had regarding their new website and marketing activities? The second step is to review previous findings. Did QA conduct any literature review? What materials would you review before collecting primary data?The fourth step is to collect the data.What is the data QA collected?Can QA solve the business problems/questions with the data that they have?
Need Expert Help Writing Your
Assignment?
Our skilled writers only need your instructions and defined deadline to write an original paper for you.
Place Order Now
Assignment?
2.Questions that QA wanted to answer include:(1) How many people visit the website?(2) How do they come to the website? Do the data in the Excel file have enough information to answer these questions?If you believe so,which variables will you use to answer the questions?If not,what other variables would you collect to answer the question?
3.Another question that QA wanted to answer is: Is the website generating interest,and does this interest yield actual sales? Do the data in the Excel file have enough information to answer these questions?If you believe so,which variables will you use to answer the questions?If not,what other variables would you collect to answer the question?
4. QA also asks the following question: Do traditional promotions generate web traffic,and in turn drive incremental sales? Do the data in the Excel file have enough information to answer these questions? If you believe so,which variables will you use to answer the questions? If not,what other variables would you collect to answer the question?
