Is HDTV an innovation – Will consumers perceive it to be an innovation – Who will be the early adopters of HDTV?
Is HDTV an innovation – Will consumers perceive it to be an innovation – Who will be the early adopters of HDTV?
Should Zenith undertake the Aspect Ratio Study? What are the Pros and Cons of the existing proposal?
How should one assess the market potential for HDTV?
What is the role of marketing research for innovative high-tech consumer durable innovations?
What are the Pros and Cons of the other proposals for HDTV research?
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