Marketing and Strategy Using the Four P’s in Healthcare
The standard practice in strategy and marketing is to lay out a vision of future events which are precise enough to be captured in an environment analysis. In developing marketing and strategy plans, healthcare leaders must understand the issues in the external environment including the general environment challenges affecting business operations and the health care industry specific to trends and advancement in evidence-based practices.
Discuss the marketing and strategy using the Four P’s for a hospital’s emergency department. Include in your response:
-What strategies are framed by the utilization of evidence-based medicine?
-How does the Four P’s of market and strategy plan promote the vision and mission of the organization?
-How does the Four P’s play a role in organizational operational infrastructure?