Strategic Management in the Hospitality Industry.

Total word count: 2,500 words (+ – 10%)

• Text should be left aligned
• 1.5 spacing between each line
• Headings size 14; rest of the text size 12.
• Times New Roman/Arial
• Start pagination in the introduction. Front Page and table of content do not include any page number. Abstract use (i,ii,etc).
• Need to use at least 5 academic sources.
• Constant use of in-text citations to validate your statements.
• In the total word count is NOT included: front page, table of contents, abstract, table of strategic capabilities, in-text citations and references.

Front Page:
– Name
– Student Number
– CW2, course code and course name
– Lecturer’s name
– Both institutions (BHMS & RGU)
– Date
– Total word count

Table of Content:
– You need to show the respective page for each part of the paper
– Start each new part of the assessment in a separate page.

Abstract:
– Aim and purpose of the study
– Methods used for data collection/analysis
• Strategic Capabilities
• Porter’s Generic Strategies OR The Strategy Clock
• Future strategy suggested
– Key results of the analysis
• Best scenario
• Business’ attractiveness for investment
• How the business reaches competitive advantage
• Competitive strategy
• Future strategy suggested
– Conclusions

Introduction:
– Introduction/Background to the mother company
– Name the SBU’s the mother company has (just list them, you don’t need to explain them).
– Introduction/Background to the SBU selected.
– Introduction/Background tot he SBU in that specific country/location selected.
– Aim and Objectives of CW2.
Analysis:
– Key results from CW1:
• Justification of selection from key drivers. You need to justify with explanation and secondary sources each key driver individually.
• Best scenario for the organization. (Explanation)
• Attractiveness for investment (Brief explanation and justification)
– Table of Strategic Capabilities (4 from each; each competence starts as To……)
• Basic capabilities
• Unique capabilities
– Competitive strategy followed by the business to reach competitve advantage. (you need to justify with examples and references that strategy-ies selected).
• Porter’s Generic Strategies (Select only one: cost leadership, differentiation or focus)
OR
• Bowman’s Strategy Clock (select at least 2 routes)
– Suggestion of future strategy to be followed by the business (you should suggest something new- that the business doesn’t pursueexplain your idea in detail and justify it with secondary sources)
• Benchmarking
• Backward Vertical Integration
• Forward Vertical Integration
• Horizontal Integration (outsourcing)
• Ansoff Matrix (penetration, product development, market development and diversification)
• BCG Matrix (star, cow, dog or question mark)
• Value creation (for a mother company only – envisioning, coaching and facilitating, providing central services and resources & intervening).
• Globalization
• Strategies saw at class in the case studies that all teams presented.

Conclusions:
– Should bring us back to the aim and objectives. State again the the key results from the analysis.
– Meaning of these findings
– How do all these results fit together?
– Implications (what if…)
– Limitations
– Future research.

Recommendations:
– Use at least 1 key concept learned in this course of strategy. (enactment, competitive advantage, corporate culture, strategic drift, acquisition, alliance, partnership, etc……)

References:
– Alphabetical order
– Use Harvard System
– At least 5 academic sources

Strategic Management in the Hospitality Industry.

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