1.About topic:
Company: Tesla
Category: Energy
Product Line: Alternative Energies
Product Item: Solar Roof/ Solar Panels
Seek Tesla ‘s new market opportunity ,moving into a new product category ( for example Ben and Jerry’s can develop non frozen yogurt. This might make sense for Ben and Jerry’s because they have core competencies in making dairy products and frozen yogurt, so fresh yogurt might represent an important growth opportunity for the company)

About database
Use more market data. This is information that publically available and contains key insights on industry data, trends and strategy. use data as the basis to substantiate arguments.
pls make sure mainly use four specified database
website as sources below:
1.Mintel
2.Passport GMID
3.MarketLine Advantage
4.Statista

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