Once you have logged in scroll down and select the “Mountain Dew: Selecting new Creative” case. That is the case which you need to do the analysis of. The instructions are: The case analysis includes a SWOT analysis addressing the following in a bulleted format: statement of the situation; strengths, weaknesses, opportunities, and threats; then identify a marketing problem; and recommend solutions to problems. Each part of the analysis must include boldface headings and with at least three bulleted points. The RECOMMEND SOLUTIONS SHOULD BE WRITTEN IN A NARRATIVE FORMAT and include underlined and boldfaced class concepts applied to clearly indicate them in the write-up. . The case analysis should be single-spaced and 2 pages in length. After reading the cases, write up the analysis in a 1-2 page bulleted format. Use the outline below. Responses should be succinct, yet thoughtful. The case analysis structure should guide your thinking while reading the cases. Explain the recommended solution(s) using a paragraph format. – Statement of situation 6 – Strengths (8) – Weaknesses (8) – Opportunities (8) – Threats (8) – Identify the marketing problem (for example – positioning, consumer behavior, consumer perception, product inferiority, poor distribution, etc.) -Recommended solution, based on the identified problem.
The “Mountain Dew: Selecting new Creative” case.