The transition from traditional advertising to digital and mobile platforms and social media marketing requires revised metrics to assess results effectively – What factors should be included in these revised metrics – Why?
TOPIC 6 DQ 1
The transition from traditional advertising to digital and mobile platforms and social media marketing requires revised metrics to assess results effectively. What factors should be included in these revised metrics? Why?
TOPIC 6 DQ 2
Marketers need to assess the success of marketing solutions. Which of the metric factors you identified in the previous discussion question do you believe is/are the best measure(s) of return on marketing investment? Explain.
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