The Wal-Mart/Amazon case study details the various ways in which Wal-Mart and Amazon have used new technology and superior management to solve market inefficiencies.
These solutions allowed the two firms to profit immensely and the rivalry between the two has been building.
Wal-Mart is now looking to make its next move to improve its competitive position with respect to Amazon.
Write an essay (maximum of 3 pages) advising Wal-Mart on their next move. Draw on your own experience as a retail customer or employee to come up with an idea for their next move.
In your answer, be sure to detail how this solution will take advantage of existing market inefficiencies. Also, be sure to explain how this will approve Wal-Mart’s competitive position with respect to Amazon.