To what extent does Michael Porter’s ‘positioning approach’ to strategy (1980, 1985) assist a strategic manager in evaluating their firm’s competitive advantage? In your answer, you should refer to relevant literature and examples.
- There are a number of methods for growing a firm. Compare and contrast three methods of firm growth and justify in which circumstances each method would be appropriate. Use example organizations to support your answer. In your answer you should also discuss the relative risks of each method.
- To what extent does Michael Porter’s ‘positioning approach’ to strategy (1980, 1985) assist a strategic manager in evaluating their firm’s competitive advantage? In your answer, you should refer to relevant literature and examples.
- Explain what is meant by the term ‘blue ocean strategy’ (Kim and Mauborgne, 2005) and discuss the extent to which this type of strategy is sustainable for the medium to long term survival of a business. Use examples from industry to support your answer.
- Porter (1980) defined a number of ‘generic strategies’ that business units can use as a way of competing. Explain each generic strategy and comment on its potential advantages and disadvantages. Using relevant literature, critically discuss the extent to which generic strategies are realistic in practice.
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