What is the attention economy? Drawing on relevant examples,
critically discuss the impact of the attention economy on at least two
media industries.

We are treating this online examination as a time-limited open assessment. This means that:
1. You are permitted to refer to published materials to aid you in your answers.
2. Published sources must be referenced. This includes all online sources.
3. Over-reliance on published sources is considered to be poor academic practice.
Apart from appropriate referencing, you must ensure that:
a. the work you submit is entirely your own;
b. you do not communicate with other students on the topic of this assessment for the whole
time the assessment is live;
c. you do not obtain advice or contribution from any third party, including proof-readers,
friends, or family members.
d. For advice on academic integrity, you can see the University Library’s Academic Integrity
Toolkit.
You should note that:
1. Failure to adhere to these requirements will be considered a breach of the Academic
Misconduct regulations (available here), where the offences of cheating, plagiarism,
collusion, copying, and commissioning are particularly relevant.
2. Your exam answers will be run through Turnitin, and the usual similarity reports will be
available to markers.
Please read and note this statement of originality:
By submitting this work I certify that:
1. it is my own unaided work;
2. the use of material from other sources has been properly and fully acknowledged in
the text;
3. neither this piece of work nor any part of it has been submitted in connection with
another assessment;
4. I have read the University’s definition of plagiarism, guidance on good academic
practice and the guidelines set out above; and
5. I will comply with the requirements these place on me.
I acknowledge the University may use appropriate software to detect similarities with other
third-party material, in order to ensure the integrity of the assessment.
I understand that if I do not comply with these requirements the University will take action
against me, which if proven and following the proper process may result in failure of the
year or part and/or my removal from membership of the University.
Version 1
Please read through this exam paper thoroughly before you start
the exam

Answers will be run through Turnitin. Please ensure any material that is
not your own is referenced, as per the module guidelines for your
coursework submissions. Penalties for plagiarism apply.
See:
http://www.reading.ac.uk/web/files/qualitysupport/9_Academic_integrity
_and_academic_misconduct.pdf
Answer TWO questions.
Each question carries equal weight
A word limit of 1200 words per question applies (excluding references)

1. What is the attention economy? Drawing on relevant examples,
critically discuss the impact of the attention economy on at least two
media industries.
2. Drawing on examples from two different media sectors, critically
evaluate how horizontal integration can be beneficial in a
commercial strategy.
3. What is a diasporic community? Critically consider how a diasporic
community can affect the commissioning, production and
distribution of media texts.
4. What is an echo chamber? Critically discuss the impact of echo
chambers on the relationship between social media, news media
businesses and the public.
5. How can technology shape innovation in the media? You should
critically discuss your answer in the context of two media sectors.
(End of Question Paper)

1. What is the attention economy? Drawing on relevant examples,
critically discuss the impact of the attention economy on at least two
media industries.
2. Drawing on examples from two different media sectors, critically
evaluate how horizontal integration can be beneficial in a
commercial strategy.
3. What is a diasporic community? Critically consider how a diasporic
community can affect the commissioning, production and
distribution of media texts.
4. What is an echo chamber? Critically discuss the impact of echo
chambers on the relationship between social media, news media
businesses and the public.
5. How can technology shape innovation in the media? You should
critically discuss your answer in the context of two media sectors.

CITATION