You act as an individual IntEnt business consultant. XYZ, your U.S.-headquartered client small-medium size enterprise (SME), has learned of healthy returns enjoyed by competitors in their overseas business. XYZ is seeking your advice on international business expansion to stay competitive. XYZ asked you to conduct an international marketing feasibility study and develop strategic recommendations for its international expansion.
You act as an individual IntEnt business consultant. XYZ, your U.S.-headquartered client small-medium size enterprise (SME), has learned of healthy returns enjoyed by competitors in their overseas business. XYZ is seeking your advice on international business expansion to stay competitive. XYZ asked you to conduct an international marketing feasibility study and develop strategic recommendations for its international expansion.
Your international business feasibility study should map out your client’s international expansion and set up a business venture with a view of a medium-term success (a profitable business). Your client does not limit your choice by specific countries or other constraints and conditions imposed on your research (it is your task to advice on those issues, if any).
Assignment
For the purpose of this exam assignment, please complete the following steps:
Select 1 (one) product from business proposals/ads that you like best (please refer to the “EXPORT USA” at http://exusa.thinkglobal.us/ or THOMASNET https://www.thomasnet.com/browse/). No need to coordinate your product selection with other students or with the instructor. For verification and grading purposes, please include a 1-page screenshot in PDF of your chosen product description on the company web site to your Final exam report (last page).
Based on the chosen product, conduct a comprehensive market research and find the best market (country) for your client’s international business expansion. You must use the step-by-step international market research methodology. PLEASE DO NOT SKIP THE STEP-BY STEP PROCEDURE: skipping this requirement will result in grade reduction.
Identify at least one international business partner (“lead”) in the target country and provide contact information (briefly explain how you arrived to your choice of this partner and what sources of information/assistance you have used. I should be able to verify the steps of your research in grading your final exam report.
Suggest and justify the best practical entry strategy out of the following options: exporting, joint venture, licensing/franchise, or a 100% subsidiary.
Discuss strategic benefits/costs/risks and offer contingency strategies related to your recommendations.
You are allowed to ask your client (Prof. ) via e-mail up to 3 questions regarding the project.
Submission Format
Your take-home exam is designed to test your integrated knowledge and applied skills in IntEnt through conducting an individual mini-feasibility study of international small business venture start-up. Please focus your effort in both academic and practical aspects.
Your exam report should demonstrate your best effort in reflecting all materials and sources that have been discussed and/or recommended throughout the course, e.g. readings, handouts, electronic, and conventional sources, videos, class discussions, cases, speakers, and other resources.
Your exam work must result in a professional report (≤4 pages + 1 extra page (a screenshot) for product/business description): business memo format, prioritized, well organized, ≤1½ space, no separate title page, no table of contents.
An electronic copy of your exam report formatted in Word or PDF as an attached via Brightspace is due no later than 9:30 PM on December 10, 2020.
Please make sure to include in your report the HS or NAICS product code used in the step-by-step market research to enable verification of your analysis and grading.
Make sure that all items of the Final exam assignment are covered: the finals week and a large volume of grading under the time constraints give very limited flexibility to fix glitches and unexpected surprises under the time constraints.
Early submission of your Final exam report is welcome.
Late submission may be accepted with deducted grade points.
Grading will be based on all the evidence demonstrated in your report (please refer to item B for detail) as follows:
The breadth of your knowledge (variety of sources of information and assistance in IntEnt).
Practical ability to use the sources in conducting business research and preparing a report.
Quality of the report:
Conceptualization.
Analysis.
Solutions, recommendations.
Analytical justification:
Logical, compelling.
Factual.
Specific.
Comprehensive.
Structured.
Prioritized.
Verifiable.
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