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Question: Discuss the importance of Migala’s five Cs when developing a web presence for a sports organization. are there other items that might be added to these five?

13 Oct 2022,12:10 AM

 

B​‌‍‍‍‌‍‍‌‍‌‌‌‍‍‌‍‍‌‌‍​ook Title is: Sports Promotion and Sales Management Second Edition. Chapter 11 and 12:1. Discussion items: number 1, 2 and 3 on page 243. 2. Learning enrichment activities: number 3 of page 243. 3. Discussion items: number 2 and 4 on page 265, 266. Chapter 11:

Discussion items

1. Discuss the importance of Migala’s five Cs when developing a web presence for a sports organization. are there other items that might be added to these five? 2. Explain what significant advantages ESPN.com has over many ​‌‍‍‍‌‍‍‌‍‌‌‌‍‍‌‍‍‌‌‍​other sports sites in terms of its ability to generate traffic. 3. what forms of technology could be used by sports promotion special tests to promote their sports products? Learning Enrichment Activities 3. Explain the web presence of three voluntary sports organizations and observe how their web use may differ from that of our professional franchises. Discussion items 2. Why is it important for a brand communications company to be strategic? 3. what is a brand association? why are brand associations important to a sports organizati​‌‍‍‍‌‍‍‌‍‌‌‌‍‍‌‍‍‌‌‍​on?

Expert answer

 

The five Cs Migala discusses are important when developing a web presence for any organization, but particularly for sports organizations. Communication, Community, Customization, Cooperation, and Creativity are all key to creating an effective online presence. Communication is essential for getting the word out about the organization and its events. Community allows like-minded individuals to connect and share information and ideas. Customization allows the organization to present itself in a way that resonates with its target audience. Cooperation allows the organization to work with other groups to create synergies. And Creativity keeps the site fresh and engaging. Other items that could be added to the five Cs include Consistency (ensuring that all communications and branding are aligned), Connections (making it easy for users to find information and connect with others), and Content (ensuring that the site is full of relevant, engaging content).

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