Goodbaby: How a Chinese Underdog Became a World Leader Through Open Innovation
(1) Case content to be covered
Pls use only the information provided in the case study.
However, as indicated in the submission guide, in the observations, you may reflect on the current sutaion of the focal firm.
(2) Number of references to be listed:
Obviously this will depend on the number of references used in the report.
There is no minimum or maximum number. Also do not add references to the list that are not used in the report.
(3) Referencing style:
You may use ether APA or Harvard style. You must be consistent in the use of references – do not mix two styles!
You may wish to indicate the web pages used in the report. Pls follow the style that is precribed in the two styles.
(4) Page limit
Some of you have indicated that the precribed page limit is not adequate. It may not be adequate when students copy and paste descriptive information from case studies.
Instead you must write succinctly and analytically – to the point! If you have a full draft at this stage, suggest you start tightening it. Rember you are getting marks for succictly presented reports.
Plesae use 2CM margin right-round (top-bottom-right and left)