How Should Tetra define itself in terms of branding? What is the brand that the firm needs to establish and communicate within the industry?
Firstly, discuss the marketing communications mix (promotional mix). Secondly, highlight which components are most important how you would arrange the mix?
It is expected that all cases be typed, double-spaced with 12-point font. Each case should not exceed 7 pages (excluding exhibits). Five pages can more than cover the case. In addition, remember a case is not a repeat of what is written. It is an analysis of the problem and your suggestions. DEFEND YOUR DECISION.
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