The Practice Manager, Mr Dee, has read that leadership is a critical success factor in most transformational changes. He has also read that it often helpful to employ external consultants as change agents. He has asked you to draft a memo for GPSDOCS board that analyses:
1. The relationship between leadership and change agents in transformational change
2. The characteristics and attributes of change agents
3. The relative importance of change agents and their role
4. The advantages and disadvantages of using external consultants as change agents.
The advantages of using external consultants as change agents are that they can provide objective input and advice, they have experience with change management, and they can help to keep the change process on track. The disadvantages of using external consultants as change agents are that they can be expensive, they may not be familiar with the organization's culture and politics, and they may not be able to stay engaged with the change process for a long period of time.
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