The Airline Industry Post-9/11
The Airline Industry Post-9/11
Read the case and answer the following questions:
- Analyse the attractiveness of the airline industry pre-9/11. How attractive was the industry before 9/11? Was it profitable? Was there growth? What about competition?
- Analyse the attractiveness post-9/11.
- How might airlines better plan for disruptive events such as 9/11?
Guidelines for completing the assignment – each students must upload on Moodle a document answering the questions above. All three questions must be answered. Draw on material that you have used in other courses to answer the questions, e.g. articles on Porter Five Forces. Please also have a look at the slides on Moodle on Porter Five Forces, which can give you inspiration for completing the assignment.
The character limit of the assignment is: maximum 14.400 characters, including spaces.
A good way to approach this assignment is to structure your answers around the following topics, for both the pre-9/11 and post-9/11 industry analysis:
| Fundamental Economics |
| Demand |
| Cost Factors |
| Returns (Yields) |
| Full Service Carriers (FSCs) |
| Low Cost Carriers (LCCs) |
| Fragmentation |
| Open Markets |
| Hub-and-spoke |
| Alliances |
CITATION
