You are required to upload an academic report on the importance of Strategic Management for a successful business expansion based on an existing business which has initiated expansion from a brick-and-mortar presence. It has begun to market its products and/or services in a limited international environment.
• The document must have these two parts:
o Analysis & background: The business of your choice, its past and present, and how is it currently performing.
o Proposal: Based on your analysis, identify and make recommendations for the business to expand internationally with the aid of digital means.
• You may use information & data from the different authors, models and theories reviewed in class.
• Wordcount: From 2500 to 3500 words.
• Cover, Table of Contents, References and Appendix are excluded of the total wordcount
• Harvard citation style referencing (in-text References and Bibliography) is required and full acknowledgement of sources included
• The task must be spell and grammar checked prior to upload
Assignment Launch: Week 5
Weight: This task is a 60% of your total grade for this subject.
Outcomes: This task assesses the following learning outcomes:
• Conduct & present a credible business analysis
• Analyze and explain the concepts, principles and practice associated with strategy formulation and implementation.