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Question: The Maple Leaf Foods (MLF) - Discuss the significance of organizational vision in guiding the change management efforts at Maple Leaf Foods.

21 Oct 2022,2:02 AM

 

Description

Business cases are used to help students learn about important concepts and explore the issues, problems, or decision-making situations faced by organizations and managers. The case study should be analyzed individually and will have its own set of questions to be addressed. Read the appropriate materials and prepare a case analysis report in a way that addresses all the questions provided. The case study mentioned below needs to be purchased from the Ivey Publishing website.

Bansal, P., Montgomery, W., & MacMillan, K. (2020). Maple Leaf Foods: Changing the system. Ivey Publishing.

Objectives

  • Develop an ability to identify the hidden issues based on a detailed analysis.
  • Analyze the issues based on the theoretical concept learnt.
  • Provide a recommendation for each issue identified in the case.
  • Prepare a coherent report and integrated analysis.

Instructions

In order to complete your case analysis successfully, you should consider

  • reading the case two to three times to understand the issues faced by the organization or the protagonist;
  • analyzing the issues based on the theoretical concept learnt; and
  • providing a recommendation for each issue identified in the case.

Resources: You may like to explore the following resources for learning how to analyze a case and write a Case Analysis report:

You should consider organizing your report as follows:

  • introduction (Brief summary of the case – not more than 150 words)
  • company background (based on data in the case and from the company’s website; not more than 150 words)
  • issue (based on discussion questions provided – Please name the sections appropriately)
  • evaluation of Issues
  • suggested Alternatives
  • conclusions
  • recommendations

Other instructions:

  • Word Limit: 1500 to 1800 words
  • Should use APA format
  • Consult your instructor regarding the use of external academic and relevant non-academic references to support your case analysis

Introduction: The case is about ‘The Maple Leaf Foods (MLF)’ which created a vision to change and became a sustainable company by focusing on society and the natural environment. The learning objectives of the case are:

  • To describe how vision can drive change in an organization.
  • To examine drivers and the need for organizational change.
  • To examine the challenges and opportunities related to implementing change

 

Suggested Case Questions:

  1. Discuss the key internal and external factors that led to the need for organizational change at Maple Leaf Foods.
  2. Discuss the significance of organizational vision in guiding the change management efforts at Maple Leaf Foods.
  3. Discuss the challenges faced by Maple Leaf Foods when implementing organizational change.

Expert answer

 


     

1. Discuss the significance of organizational vision in guiding the change management efforts at Maple Leaf Foods.

Organizational vision is important in guiding change management efforts as it provides a clear goal for the organization to strive for. A strong vision can motivate employees to work towards change and help to overcome any resistance that may occur. Maple Leaf Foods was able to successfully implement change by focusing on their vision of becoming a sustainable company. This helped to unite employees behind a common goal and provided a framework for making decisions. While there are many challenges associated with change management, having a clear vision can help to minimize these and make the process more successful.

 

2. Discuss the key internal and external factors that led to the need for organizational change at Maple Leaf Foods.

Internal factors that led to the need for organizational change at Maple Leaf Foods include the following:


1. Declining market share - .........

 

In 2007, MLF had a market share of 16%, but this had declined to 11% by 2013. This decline was due in part to increased competition from other food companies, as well as from store brands.

 

2. High employee turnover - In 2012, employee turnover was at 26%. This was due, in part, to the company's decision to close some plants and lay off employees.

 

3. Loss of key executives - Between 2010 and 2014, MLF lost several key executives, including its CEO, COO, and CFO. This resulted in a loss of institutional knowledge and created chaos within the organization.

 

External factors that led to the need for organizational change at Maple Leaf Foods include the following:

 

1. Increased regulatory pressures - In recent years, there has been an increased focus on food safety and environmental sustainability. This has led to new regulations and requirements that MLF must meet.

 

2. Changes in consumer demand - There has been a shift in consumer demand towards healthier and more sustainable foods. This has put pressure on MLF to reform its operations and produce more sustainable products.

 

3. Social media pressure - In 2009, a social media campaign led by Greenpeace pressured MLF to change its operations in order to be more sustainable. This campaign resulted in increased public awareness of MLF's environmental impact and put pressure on the company to make changes.

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