What are the critical elements of an online music service?
1. Analyze Soundbuzz and its business strategy using the competitive forces models. What strategies did it develop for dealing with competitive forces?
2. What are the critical elements of an online music service? Using the value chain model, analyze Soundbuzz’s business processes.
3. Why did Motorola acquire Soundbuzz? What synergies will be created through this partnership?
4. Explore the Soundbuzz Web site (www.soundbuzz.com). Briefly describe its products, technology platform, payment methods and revenue model.
5. Do you think Soundbuzz is successful? What are the things it can do to improve its business model? What can it learn from iTunes?