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Question: What does the article by Govindarajan, Rajgopal and Srivasta say about why financial statements don’t work for digital companies? What are some alternative ways that allow managers to communicate performance?

14 Oct 2022,11:36 PM

 

What does the article by Govindarajan, Rajgopal and Srivasta say about why financial statements don’t work for digital companies? What are some alternative ways that allow managers to communicate performance?

Expert answer

 

According to the article by Govindarajan, Rajgopal and Srivasta, financial statements don't work for digital companies because they focus on the past instead of the future. Additionally, financial statements don't take into account the intangible assets that are so important to digital companies.

 

Some alternative ways that allow managers to communicate performance include using key performance indicators (KPIs) and other metrics that focus on growth and customer engagement. Additionally, managers can tell stories about their company's success and use data visualizations to help illustrate their points. By doing this, they can give stakeholders a more holistic view of the company's performance.

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