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Question: What is Public Service Broadcasting? Is Public Service Broadcasting relevant today? Use examples to illustrate and substantiate your argument.

08 Oct 2022,10:20 PM

 

1. Hilmes (2006) argues that despite the ability of electromagnetic waves to cross boundaries, broadcasting history is deeply bound up in the identities of nations. Compare and contrast the origins and development of television in two nations of your choice.

Or:

2. What is Public Service Broadcasting? Is Public Service Broadcasting relevant today? Use examples to illustrate and substantiate your argument.

Expert answer

 

Public service broadcasting (PSB) is a term used in broadcasting and media studies to refer to a publicly owned and operated broadcasting system. PSB may refer to television, radio, or cross-media public service broadcasting.

 

There is no single definition of public service broadcasting, but it is generally understood to be media that are not commercial, and that serve the public interest. PSB can take the form of traditional broadcast media, such as television and radio, or it can take the form of new digital media platforms, such as online news outlets or social media networks.

 

Public service broadcasting is relevant today because it provides an important alternative to commercial media. Commercial media companies are motivated by profit, and they often focus on entertainment rather than news or public affairs programming. PSB stations are typically funded by government grants rather than advertising revenue, so they are less likely to on ratings or profits. This allows PSB stations to air more in-depth news and public affairs programming than commercial stations.

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