Call/WhatsApp/Text: +44 20 3289 5183

Question: You are a new graduate employed in the marketing department of a Small to Medium Sized Enterprise. You have been asked by the senior management to help them consider the option of going global with their products or services.

22 Oct 2022,9:49 PM

 

You are a new graduate employed in the marketing department of a Small to Medium Sized Enterprise. You have been asked by the senior management to help them consider the option of going global with their products or services.

You are required to select a Small to Medium Sized Enterprise (SME). You could use Business Source Complete accessible from the StudyNet On-line Library to help you identify an appropriate company.  You must select an organisation that could reasonably expect to consider going international. The business may already be international/global but is considering a new international market.

The report should identify a prioritised list of issues that your company should consider when going international or global with their Product(s) or Service(s).

Clearly state and describe chosen Small to Medium Sized Enterprise (SME) and the market you are proposing to enter on the cover sheet.

The issues identified should be relevant to your selected organisation and chosen market. Ensure that the issues identified are supported by referenced academic theory, models and frameworks etc.

Specific instructions:

This is a REPORT, not an essay, so present and structure it accordingly. The only modification to a normal report will be the inclusion of academic references, which must be included.

As a guide to content you are advised to look at the lecture programme of topics. Most are highly relevant to this assignment brief.

You must justify the issues identified in your list, and their position in your list, most important first and least important last. Why are the issues identified important?

You should consider 8 issues but must include the following:

  • The internal capability of the organisation and its ability and desire to go international.
  • Market Selection
  • Mode of market Entry

Expert answer

 

You are a new graduate employed in the marketing department of a Small to Medium Sized Enterprise. You have been asked by the senior management to help them consider the option of going global with their products or services.

You are required to select a Small to Medium Sized Enterprise (SME). You could use Business Source Complete accessible from the StudyNet On-line Library to help you identify an appropriate company.  You must select an organisation that could reasonably expect to consider going international. The business may already be international/global but is considering a new international market.

The report should identify a prioritised list of issues that your company should consider when going international or global with their Product(s) or Service(s).

You are a new graduate employed in the marketing department of a Small to Medium Sized Enterprise. You have been asked by the senior management to help them consider the option of going global with their products or services.

You are required to select a Small to Medium Sized Enterprise (SME). You could use Business Source Complete accessible from the StudyNet On-line Library to help you identify an appropriate company.  You must select an organisation that could reasonably expect to consider going international. The business may already be international/global but is considering a new international market.

The report should identify a prioritised list of issues that your company should consider when going international or global with their Product(s) or Service(s).

You are a new graduate employed in the marketing department of a Small to Medium Sized Enterprise. You have been asked by the senior management to help them consider the option of going global with their products or services.

You are required to select a Small to Medium Sized Enterprise (SME). You could use Business Source Complete accessible from the StudyNet On-line Library to help you identify an appropriate company.  You must select an organisation that could reasonably expect to consider going international. The business may already be international/global but is considering a new international market.

The report should identify a prioritised list of issues that your company should consider when going international or global with their Product(s) or Service(s).

Stuck Looking For A Model Original Answer To This Or Any Other
Question?

Related Questions

Exploring the Bristol Myers Squibb and MyoKardia Merger: A Critical Analysis

Question On 5th October 2020, Bristol Myers Squibb and MyoKardia Inc announced a merger agreement under which Bristol Myers Squibb will acquire MyoKardia for $13.1 billion. The deal was completed on 17th November 2020. Provide background information for Bristol Myers Squibb and MyoKardia prior to the acquisition announcement year. You may provide various information, but focus should be given on the financial background of the two firms. [10 %] Discuss potential reasons that led the management of Bristol Myers Squibb to take the decision to acquire MyoKardia. Support your arguments with appropriate evidence from published sources (including academic literature, where appropriate) or information provided by ...
Embracing Economic Re-globalization: The Role of the World Trade Organization in Fostering Inclusive Integration

Policy Topic: World Trade Report 2023: Re-globalization for a secure, inclusive and sustainable future (World Trade Organization) "Today’s complex challenges require more, not less, international cooperation, and WTO members are actively looking at how to update and upgrade the WTO rulebook so that trade can contribute fully to effective responses. The alternative to rules-based integration is power-based fragmentation and a world of greater uncertainty, increased socioeconomic exclusion and heightened environmental decline. This report makes the case that 're-globalization' is a far more attractive alternative." From the foreword by the WTO Director-General, Dr Ngozi Okonjo-Iweala (page 7, World Trade ...
Risk Matrix & Dependency Diagrams for a given System Design

Assignment Description: This is an individual assignment designed to build your familiarity with these tools, which are important in risk evaluation for high availability designs (including security infrastructure) that enhance business continuity and disaster recovery capabilities. You will submit your work as an MS-Word document (plus, of course, a Turnitin report). There are five enterprise architecture descriptions for small-to-medium sized businesses on the following page. They are all sketchy and incomplete. You will choose one and do the following, seeking to optimize the balance between spending and risk reduction. Treat your report as though you were a HA/BC/DR ...
Afrobeat's Impact on Cultural Exchange and Social Change Across American Regions: A Critical Analysis

Question: How does Afrobeat contribute to cultural exchange and social change across American regions, focusing on its influence through cultural globalization, hybridity, and activism? DRAFT / STUDY TIPS: Afrobeat, a genre rooted in West African rhythms and infused with elements of jazz, funk, and highlife, has transcended geographical boundaries to become a powerful force in cultural exchange and social change across American regions. This paper aims to explore how Afrobeat contributes to these phenomena, particularly through its influence on cultural globalization, hybridity, and activism. By examining the ways in which Afrobeat has evolved and resonated within American communities, this paper seeks ...

What Clients Say About Us

Copyright © 2012 - 2024 Apaxresearchers - All Rights Reserved.

WhatsApp us