You are an entrepreneur with plans to develop a new and exciting online niche information site (e-zine not an e-commerce site or a news or sports news site). You have no publishing experience but decided that with strong research and having an interest in a hobby that the Internet market is ripe for a fresh and unique publication Friends and family are excited and nervous that the that your talents and enthusiasm directed you to decide to take the leap into entrepreneurship. The plan is that you will have an innovative online information site that is timely and profitable.
You must consider the following when designing your e-zine and include the information in your paper:
What form of business ownership will this venture be and why?
What economic influences did you consider when designing the e-zine?
Name the company and online publication.
Define and create the style of publication. ( Examples: lifestyle, hobby, travel, do-it yourself, etc)
Create three storylines that will appear on the home page at the time of the site launch. (You do not have to write the stories simply summarize the idea of the story) Keep in mind that the story lines must be selected to attract your target market.
Define what age groups will most likely visit the site.( demographics) (You cannot limit the demographics to M/F 18-24. This group may be included in a wider spread interest group for the e-zine)
Which two Global Markets will the site be introduced and why? (Consider translation costs and interest in the style of the information site)
How do you plan on promoting the site? (Consider the marketing techniques that maximize your efforts in attracting readers within your demographics)
How will you make money? You can sell limited products on the site as it is not a full e-commerce site. ( Examples: ads, joint ventures, alliances, selected products)
Who are the top five advertising prospects for the e-zine site? Explain why you selected them.
Who are your top three competitors? ( Consider direct and indirect competition)
How will you finance this venture and what year of operation do you expect/project to be profitable? Remember this is not a full e0commerece site.
Report. 8 pages using 12 point font double spaced. (Not including addendums) Use 3-5 academically sound references in support of your paper with a minimum of 4 and maximum of 8 in-text citations.
Point Presentation, not less than 8 slides and no more than 10 slides.
Paper and Presentation will be due on the Final Class Day.
Microsoft® PowerPoint® presentation no more than 8 slides per team.
Your presentation is to contain the following elements:
Explain your interest in choosing this e-zine category.
Describe, in general, the organizational structure.
Explain the demographics and why you believe they fit the e-zine
Choice of two Global markets
General financing plan
Conclusion: Why should your e-zine succeed?
A reference slide ( does not count as part of the 8 slides, it is in addition to)
Include visual aids and graphics that directly enhance your presentation. No animated text or graphics.
Limit text to approximately five lines for each slide, with approximately five words per bulleted item.
Include clear and specific presenter/speaker notes. The speaker notes take the place of an actual speaker when presenting virtually or when a copy is requested to be sent via email. Be clear and detailed in these notes also be sure to cite all information from sources.
Use 3-5 references in support of your paper with in-text citations.