Question: 1. What is driving CUMI’s success? Is it sustainable? Which part of it is transferable internationally? 2. What is driving CUMI’s internationalization strategy? Specifically analyze the industry level drivers, as well as country level (India) drivers?

Expert answer

1. What is driving CUMI’s success? Is it sustainable? Which part of it is transferable internationally?

CUMI's success is largely due to its strong focus on innovation and diversification. This has allowed the company to stay ahead of the competition and become a leading player in the automotive parts industry. While it is sustainable, it is unclear if this strategy can be successfully exported to other countries. Some aspects, such as the focus on innovation, are likely to be transferable, but others, such as the strong presence in the local market, may be more difficult to replicate in other countries.

2. What is driving CUMI’s internationalization strategy? Specifically analyze the industry level drivers, as well as country level (India) drivers?

There are a few factors driving CUMI's internationalization strategy. At the industry level, there is intense competition and globalization, which has led to the need for companies to expand into new markets in order to maintain market share. Additionally, at the country level, India is experiencing rapid economic growth, which has led to an increase in disposable income and demand for luxury goods. Thus, CUMI is expanding into new markets in order to take advantage of these trends.

At the same time, CUMI is faced with a few challenges in its internationalization strategy. First, it must overcome the negative image of India as a country with high levels of poverty and corruption. Second, it must deal with the fact that China is already a dominant player in the luxury goods market. As such, CUMI must differentiate itself in order to compete effectively.

Overall, CUMI's internationalization strategy is driven by both opportunities and challenges. By expanding into new markets, the company can take advantage of growing demand for luxury goods. However, it must overcome some obstacles, such as negative perceptions of India and competition from China.