BUSINESS PLAN: HOW TO WRITE AN IMPRESSIVE BUSINESS PLAN AND WIN INVESTORS

Company Profile (10%)

*All the information needs to be realistic and focused on what you will do!

1. Business Overview (3%)
   • Business description, compelling value, product/service description, customer description
2. Management (1%)
   • Who are the owners of the business and their qualifications?
3. Location (1%)
   • What location will you run your business from? Why does this make sense?

*An actual location for lease is needed with address and cost/month info

1. Legal Structure (1%)
   • What is your company structure? Why did you select this structure?
2. Vision and Mission (2%)
   • Vision: what is your grand purpose? (How will you add to the community/world? Where do you see yourself in the future?)
   • Mission: What is your daily purpose? (How will you achieve your vision?)
3. Goals and Objectives (2%)
   • What are the business milestones that you want to set in order to meet your Mission and Vision? (remember objectives meet Goals and they all have to be SMART)

Market Research (15%)

• Industry Profile & Outlook (4%)
• • • In this section you’ll discuss how your industry works, the market size, and industry outlook
•  Local Market (3%)
• • How many businesses offer the same product/service in your local market?
  • What is the profile of the population in your local market?
• Key Competitors – SWOT (4%)
  • You’re likely not alone in the marketplace, therefore it’s important to acknowledge who your business is competing against.
  • Identify 3 competitors and complete a SWOT – describe what your strengths and opportunities are compared to your competitors
• Target Market (4%)
  • In this section you’ll pinpoint who your key customers are. You’ll establish a customer profile and a target geographic area for launch.
  • Describe your Market Segment. What are the shared characteristics of your target market? (Needs, wants, demographics, lifestyles, personalities, aspirations, psychographics, etc.)
  • You may use the PRIZM categorization by Claritas to categorize and identify your target market.

BUSINESS PLAN: HOW TO WRITE AN IMPRESSIVE BUSINESS PLAN AND WIN INVESTORS

APA

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