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Question: Consider the extent to which Katz (2000) 3 skills theory and Schoemaker’s (2013) strategic leadership skills provide an understanding of the skills needed by an event manager to plan and lead large scale events. Illustrate your answer with examples

19 Oct 2022,10:20 PM

 

  1. Consider the extent to which Katz (2000) 3 skills theory and Schoemaker’s (2013) strategic leadership skills provide an understanding of the skills needed by an event manager to plan and lead large scale events. Illustrate your answer with examples

 

  1. All events set out to be a success, but many fail in that ambition. Analyse the measures can be applied to avert such failure. Illustrate your answer with examples

 

  1. Analyse the contribution that good practice, identified in literature, can make to an event manager in attracting and retaining event sponsorship.

 

  1. Hillsborough (1989) and Hope and Glory (2017) both provide valuable lessons on event safety. Drawing on relevant literature compare and contrast the safety lessons from these two events.

 

  1. Crowd Management has been the subject of academic analysis and sector guidance. Consider the benefits of such material for managers at large outdoor events.

 

Expert answer

 

According to Katz (2000), there are three types of skills that are necessary for event management: technical, human, and conceptual. Technical skills are needed in order to be able to understand and use the various tools and technologies that are involved in event planning and execution. Human skills are necessary in order to be able to interact effectively with people, both internally within the event organization and externally with clients and guests. Conceptual skills are needed in order to be able to understand the big picture of an event and make strategic decisions about its planning and execution.

 

Schoemaker (2013) adds that strategic leadership skills are also necessary for effective event management. These skills include the ability to set a clear vision for the event, establish goals and objectives, and create a plan of action to achieve those goals. Strategic leaders also need to be able to motivate and inspire others to work towards the common goal of successfully executing the event.

 

Thus, both Katz (2000) and Schoemaker (2013) agree that technical, human, and conceptual skills are necessary for effective event management. However, Schoemaker (2013) adds that strategic leadership skills are also essential. These four types of skills are necessary in order to be able to effectively plan and execute large scale events.

 

 

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