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Question: Critically analyse how international companies can best manage their networks in the Chinese business context during market entry and exit. Use example(s)

04 Oct 2022,3:59 PM

 

Case study material:
Dychtwald, Zak. China’s New Innovation Advantage. Harvard Business Review, May/Jun2021, Vol. 99, Issue 3, pp. 55-60.

A.1 Incorporating the case article and your learning in the module as a whole, identify key factors that characterise the Chinese business
environment. Critically discuss the opportunities that China’s new innovation advantage offers to international companies aiming to enter
the Chinese market.

A.2 Incorporating the case article and your learning in the module as a whole, identify key factors that characterise the nature of innovation in China. Critically discuss how multinational enterprises operating in China can best utilise China’s increasing global competitiveness to improve their own performance.

 

SECTION B (50%): 

B.1 Critically analyse how international companies can best manage their networks in the Chinese business context during market entry and exit. Use example(s) to support your answer where appropriate.

B.2 Critically analyse what major factors can influence the success of a foreign business’ marketing strategy in China. Use example(s) to
support your answer where appropriate.

B.3 Consider a medium sized British firm (select a firm of your choice) wishing to sustain its long-term growth by servicing customers in the Chinese market using e-commerce as part of its entry strategy. Critically discuss how this firm can leverage its competitive advantages to optimise its logistics and sourcing activities during its market entry.

Expert answer

 

When expanding into new markets, international companies face a number of challenges in terms of managing their business networks. In the Chinese context specifically, there are a number of key considerations that firms must take into account in order to be successful.

 

First and foremost, it is important to build strong relationships with local partners. This includes both government officials and private sector companies. Establishing these connections early on will pay dividends later when it comes to navigating the often complex regulatory landscape in China.

 

In addition, international companies should also look to invest in research and development (R&D) facilities in China. This will not only give them a better understanding of the local market, but also allow them to tap into the country's vast pool of talent.

 

 

Finally, it is also important to have a robust exit strategy in place. This is particularly relevant given the current economic climate in China. By having a well-thought-out plan for how to wind down operations, international companies can minimize the impact of any potential market turmoil.

 

In conclusion, managing a business network in China requires careful planning and a clear understanding of the local context. By taking into account the factors mentioned above, international companies can give themselves the best chance of success in this vital market.

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