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Question: Critics of the communications industry claim that PR is not a profession; Critically analyse this view to come to a clear conclusion.

21 Dec 2022,3:54 PM

 

Critics of the communications industry claim that PR is not a profession; Critically analyse this view to come to a clear conclusion.

Expert answer

 

The definition of a profession is a vocation requiring advanced training or education and typically involving intellectual skills. Public relations (PR) has been a controversial subject when debating its professional status. This is due to the potential misuse of the power of PR, its lack of qualifications, and its lack of legal protection. While there have been debates questioning the professional status of PR, many professionals in the field of PR would argue that it is a profession.

 

The use of PR has changed over the years, and with the increasing use of media and its influence on public opinion, PR has become more important and powerful. This has led to some critics of the communications industry claiming that PR is not a profession. They argue that PR is a form of manipulation and does not require any specific qualifications or experience. They claim that because the profession is unregulated, anyone can use the methods of PR to influence public opinion and that this gives too much power to a select few.

 

However, there are many professionals in the field of PR who feel that their job is a true profession. They argue that PR requires certain skills, such as research, writing, communication, and strategy, which are all needed to create effective PR campaigns. These skills require advanced training and education, and there are a growing number of courses and qualifications available in the field. In addition, there are many PR societies and associations, such as the Chartered Institute of Public Relations, which have been established to ensure that the profession is regulated and ethical standards are maintained.

 

In addition, PR professionals must take into consideration the legal implications of their work. They must ensure that their campaigns are not deceptive or misleading, or could otherwise be deemed unlawful. This requires a knowledge of the legal system and the ability to think strategically about the potential implications of their work.

 

Overall, PR is a profession that requires advanced training, qualifications, and knowledge of the legal system. It is a profession that requires deep understanding of the target audience and the ability to use the power of media to influence public opinion. While there are some critics of the communications industry who claim that PR is not a profession, many professionals in the field feel that PR is a true profession and that it requires specific skills and knowledge. Therefore, it can be concluded that PR is a profession and should be recognised as such.

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