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Question: Describe and critically evaluate the Ziroom business model, paying particular attention to the services they currently offer and how they work

09 Oct 2022,11:41 PM

 

Case Study: Ziroom: Creating Quality Rental Living

 

Scenario: You are providing information about a new service idea using a blog post to generate support from stakeholders in the case study company. Your blog post should evidence your understanding of the company’s current situation and explain why the new service you are proposing is justified.

 

Students are required to submit a 2,000-word blog post (+/- 10%), excluding references and appendices, which accounts for 50% of the mark awarded for the module (100% for MKT3100 students).

Your blog post should:

  • Briefly describe and critically evaluate the Ziroom business model, paying particular attention to the services they currently offer and how they work
  • Articulate a problem experienced by current or future Ziroomers
  • Describe the new service’s value proposition, explain how it will work using the models and techniques from the NSD portfolio of tools

Expert answer

 

Ziroom is a Chinese startup that offers furnished rental apartments to young professionals. The company has been very successful, and currently has over 10,000 apartments in 20 cities across China. Ziroom's business model is very different from traditional real estate companies. They do not own any property; instead, they partner with property owners and developers to lease apartments on a monthly basis. This allows them to keep costs low and pass the savings on to their customers. Ziroom's services include furniture, appliances, internet, cable TV, and cleaning services. They also offer a money-back guarantee if customers are not satisfied with their apartment.

 

Ziroom was founded in 2011 by two Chinese entrepreneurs, Jia En and Wei Zhou. The company has received funding from several venture capitalists, including Sequoia Capital and ZhenFund. Ziroom is headquartered in Beijing.

 

In just a few years, Ziroom has become one of the leading furnished rental companies in China. They have been able to attract many customers with their low prices and flexible lease terms. Additionally, their money-back guarantee has given customers peace of mind when renting from Ziroom. The company plans to continue expanding its operations to more cities in China and eventually other countries.

 

What do you think about Ziroom's business model? Do you think it is sustainable? Why or why not? Let us know in the comments!

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