Develop an insight matrix that describes how Katrina Lake created Stitch Fix. What were the sources of her ideas, and how did she combine them to create her strategy? (20 points)
Read the case study about the Stitch Fix
Answer the following questions:
1. Develop an insight matrix that describes how Katrina Lake created Stitch Fix. What
were the sources of her ideas, and how did she combine them to create her
strategy? (20 points)
2. Create a strategy canvas comparing Stitch Fix with brick and mortar retailers and
with on-line retailers. (20 Points)
3. Based on your comparison of Stitch Fix with brick and mortar retailers and with on-
line retailers, what unique strategic elements did Katrina Lake create? What
traditional elements did she eliminate or reduce to free resources required to create
the unique elements? (20 points)
4. Describe how analytics enable Stitch Fix’s strategy. Has Stitch Fix created any data
and analytics assets that create sustainable competitive advantage? (20 Points)
5. Add Amazon Prime Wardrobe to the strategy canvas. What elements of Stitch Fix
are most vulnerable to Amazon Prime Wardrobe, and which are less vulnerable? (20
Points)
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