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Question: Ghemawat (1991) defined commitment as organisations persisting with broad courses of action or business strategies. Discuss and evaluate this viewpoint. 

11 Oct 2022,9:54 PM

 

Ghemawat (1991) defined commitment as organisations persisting with broad courses of action or business strategies. Discuss and evaluate this viewpoint.  (50%) 1250 words at least

 

Explain the role of commitment in business management practices using the case study "Business strategy and approaches to HRM" as an example.  (50%)  1250 words at least

Expert answer

 

Ghemawat's definition of commitment has been widely accepted by researchers. However, there are some limitations to this definition. First, it is not clear what constitutes a "broad course of action" or a "business strategy". It is also not clear how long an organisation must persist with these courses of action or strategies before it can be considered committed. Finally, it is not clear what factors influence an organisation's decision to persist with a course of action or strategy.

 

In recent years, scholars have proposed several theories that aim to address these limitations. For example, the theory of planned behaviour suggests that an organisation's commitment to a course of action or strategy is determined by its intentions and perceptions of the costs and benefits associated with that course of action or strategy. The resource-based view of the firm suggests that an organisation's commitment to a course of action or strategy is determined by its resources and capabilities.


The concept of commitment has been found to be useful in understanding and predicting a variety of outcomes, such as organisational performance, innovation, and employee turnover........................

 

However, there is still much work to be done in understanding how and why organisations become committed to certain courses of action or strategies. In particular, future research should focus on the factors that influence an organisation's decision to commit to a course of action or strategy, and how these factors vary across different organisations and industries.

 

Keywords: commitment, definition, limitations, theories, outcomes, research.

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