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Question: Harvard Business Review Case: Othellonia: Growing a Mobile Game

13 Feb 2023,11:42 PM


Harvard Business Review Case: Othellonia: Growing a Mobile Game

While you are reading the case, here are the questions to think about and answer in your case report. You may choose this case or the other case (THE YES case: reimagining the future of e-commerce with Artificial Intelligence (AI)) to write the case report.

1.       What should be the top priority for Othellonia: to acquire new users, increase the retention, or improve monetization? Keep in mind that all three activities come with costs and the effects of those three options on short-term and long-term profit should be carefully evaluated.

 

2.       Based on 1, what promotional activities (e.g., YouTube influencers, TV ads, community events) and partnership with McDonald is best? Again, those activities may have different effects on customer acquisition, retention and monetization.

 

3.       Considering the segments of users described in Table A, what are the social value of one segment to another segment? Should they keep the free players?

 

Case Report write up:

-        Use bullet points to save our time.

-        1-2 pages for each question.

-        Quality is more important than quantity.

-        1.5 line spacing, 12 font size, cite references

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