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Question: How is the pandemic influencing Airbnb (comparing to traditional hotels if possible), and how Airbnb takes actions to survive in such challenging context? (ex. you can relate to PESTEL, dynamic capabilities, or SWOT).

25 Oct 2022,10:24 PM

 

Q1: How is the pandemic influencing Airbnb (comparing to traditional hotels if possible), and how Airbnb takes actions to survive in such challenging context? (ex. you can relate to PESTEL, dynamic capabilities, or SWOT). (6 points)

 

Q2: Think about how travel might evolve in the post-covid world, identify Airbnb’s core competence(s), and build from these insights to provide strategic options for the future. (7 points)

 

Q3: Look into Airbnb’s investment in TV/movie, and its acquisitions in the past 3 years, and analyze the strategic directions                 Airbnb is taking for its long-term development (ex. you can relate to Ansoff, BCG, vertical / horizontal integration

Expert answer

 

The COVID-19 pandemic has had a profound impact on the travel and tourism industry, with hotels and other traditional accommodation providers feeling the brunt of the economic downturn. However, Airbnb has been one of the few bright spots in an otherwise dismal sector. In fact, the home-sharing platform has seen a surge in bookings since the start of the pandemic, as travelers look for alternative accommodations that offer more space and privacy.

 

While traditional hotels have been struggling to survive during the pandemic, Airbnb has been thriving. The company has seen a surge in bookings since the start of the pandemic, as travelers look for alternative accommodations that offer more space and privacy. Furthermore, Airbnb has taken several steps to ensure its survival during these challenging times. For example, the company has waived all cancellation fees for reservations made before March 14th, 2020, and has implemented a strict cleaning protocol for all listings.

 

Looking forward, it is clear that Airbnb will continue to be a major force in the travel and tourism industry. The company's unique business model is well-suited for the current environment, and its strong brand loyalty will likely keep customers coming back. In addition, Airbnb's recent partnership with American Express will give it access to a vast customer base and provide a much-needed boost during these difficult times.

 

The pandemic has had a profound impact on the travel and hospitality industries, with traditional hotels feeling the brunt of the crisis. Airbnb has been comparatively less affected, due in part to its flexible cancellation policy and its focus on domestic travel. However, the company is not immune to the effects of the pandemic and has taken steps to adapt to the new reality.

 

Airbnb has waived service fees for cancellations due to COVID-19, refunded guests who have had to cancel their reservations, and offered free or discounted stays to healthcare workers. The company has also launched a new cleaning protocol developed in partnership with health experts.

 

Looking ahead, Airbnb will continue to focus on domestic travel as international travel remains restricted. The company is also betting on the rebound of the travel industry, as pent-up demand is expected to drive strong growth in the coming years.

 

To survive in such a challenging context, Airbnb has taken several actions. First, it waived service fees for cancellations due to COVID-19. Second, it refunded guests who had to cancel their reservations. Third, it offered free or discounted stays to healthcare workers. Finally, it launched a new cleaning protocol developed in partnership with health experts. These actions have helped Airbnb weather the storm and position itself for a strong recovery in the coming years.

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