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Question: In an increasingly globalised business environment, why should international managers still be cross-culturally aware?

08 Oct 2022,2:38 AM

 

In an increasingly globalised business environment, why should international managers still be cross-culturally aware? Based on what you learnt on the module, critically discuss and support your answer with relevant examples.

Expert answer

 

There are a number of reasons why international managers should still be cross-culturally aware in a globalised business environment. One reason is that it is becoming increasingly difficult to operate in a globalised economy without being aware of the cultural differences between countries. Another reason is that cultural awareness can help international managers to better understand their employees and customers, and to more effectively communicate with them. Finally, cultural awareness can help managers to avoid cultural misunderstandings and mistakes, which can be costly and damaging to a business.

 

Overall, it is clear that cultural awareness is still important for international managers in a globalised business environment. By being aware of the cultural differences between countries, managers can better understand their employees and customers, and can more effectively communicate with them. Additionally, cultural awareness can help managers to avoid cultural misunderstandings and mistakes, which can be costly and damaging to a business. Therefore, it is essential for international managers to remain cross-culturally aware in order to be successful in today’s globalised economy.

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