SECTION A (50%): Please answer ONE question (i.e., A.1 or A.2).
Case study material:
Dychtwald, Zak. China’s New Innovation Advantage. Harvard Business
Review, May/Jun2021, Vol. 99, Issue 3, pp. 55-60.
A.1 Incorporating the case article and your learning in the module as a
whole, identify key factors that characterise the Chinese business
environment. Critically discuss the opportunities that China’s new
innovation advantage offers to international companies aiming to enter
the Chinese market.
A.2 Incorporating the case article and your learning in the module as a
whole, identify key factors that characterise the nature of innovation in
China. Critically discuss how multinational enterprises operating in
China can best utilise China’s increasing global competitiveness to
improve their own performance.
SECTION B (50%): General questions, answer ONE question. Questions in
section B are NOT based on the exam case.
B.1 Critically analyse how international companies can best manage their
networks in the Chinese business context during market entry and exit.
Use example(s) to support your answer where appropriate.
B.2 Critically analyse what major factors can influence the success of a
foreign business’ marketing strategy in China. Use example(s) to
support your answer where appropriate.
B.3 Consider a medium sized British firm (select a firm of your choice)
wishing to sustain its long-term growth by servicing customers in the
Chinese market using e-commerce as part of its entry strategy.
Critically discuss how this firm can leverage its competitive advantages
to optimise its logistics and sourcing activities during its market entry.