Call/WhatsApp/Text: +44 20 3289 5183

Question: Is branding a new way of governing people? Does branding help shape and manage identity and the perception of community?

26 Oct 2022,2:54 AM

1. In the informational economy, we consume meaning as much as we consume products. Explain this argument with reference to the readings and provide several examples which you consider justify your position.

 

2. What is the relationship between an economy of attention and branding? Using specific case studies consider how these two phenomena interact.

 

3. Branding increasingly involves surveillance and measuring human movement and activity. How have data driven and algorithmic approaches changed branding? Explain with examples how they constrict construct their subjective experience and identity. Refer to the readings.

 

4. Explain the importance of interactivity for contemporary brand management. How is brand design linked to digital media? Please refer to the readings.

 

5. Explain the theory of disruption and how it applies to branding. Refer to texts discussed in class.

 

6. Is branding a new way of governing people? Does branding help shape and manage identity and the perception of community? As our lives are dominated by commercial and economic logics rather than political ones, are our lives managed by brands rather than the state.

 

7. Ardvisson (2006:81) says contemporary brand management presupposes that the value of brands does not primarily derive from qualities that wear their mark. It is something else. the brand resides at the social or even spiritual level (Gad 2000:147) Do you agree? Argue for or against with specific examples.

 

8. Discuss the relationship between politics and branding in the contemporary world, how have political beliefs become linked to brands and how have political movements become like brands ? please refer to readings such as Doyle and Cosentino. Has the management of attention become central to politics and politics central to branding?

 

9. Please relate branding, games, narrative and puzzles. Discuss the theorists who talk about these ideas and take examples from the readings and apply them.

 

10. How has platform capitalism changed brands? How are platforms branded? How do they induce belief.

Expert answer

 

As our lives are increasingly dominated by commercial and economic logics, rather than political ones, it is perhaps not surprising that brands are playing an increasingly important role in shaping and managing our identity and the perception of community.

 

In many ways, branding can be seen as a new way of governing people. By creating a strong brand identity, businesses and organizations can exert a powerful influence over how we see ourselves and the world around us.

 

Of course, this is not necessarily a bad thing. Brands can help us to feel more connected to each other and to the world around us. However, it is important to be aware of the ways in which branding can be used to manipulate and control people.

 

When it comes to community, branding can be used to create a sense of belonging and loyalty. This can be a positive force, helping people to feel connected to something larger than themselves. However, it can also be used to exclusionary effect, dividing people into insiders and outsiders.

 

Branding can also help to shape and manage our identity. We are often encouraged to identify with brands that we consume or wear. In doing so, we may adopt the values and beliefs of those brands. Again, this can be either positive or negative depending on the particular brand in question.

 

Ultimately, it is up to each individual to decide how they want to interact with branding in their lives. Some people may choose to embrace it, while others may prefer to keep their distance. There is no right or wrong answer, but it is important to be aware of the role that branding can play in our lives.

Stuck Looking For A Model Original Answer To This Or Any Other
Question?

Related Questions

A 32-year-old female presents to the ED with a chief complaint of fever, chills, nausea, vomiting, and vaginal discharge

Scenario 1: A 32-year-old female presents to the ED with a chief complaint of fever, chills, nausea, vomiting, and vaginal discharge. She states these symptoms started about 3 days ago, but she thought she had the flu. She has begun to have LLQ pain and notes bilateral lower back pain. She denies dysuria, foul-smelling urine, or frequency. States she is married and has sexual intercourse with her husband. PMH negative. Labs: CBC-WBC 18, Hgb 16, Hct 44, Plat 325, ­ Neuts & Lymphs, sed rate 46 mm/hr., C-reactive protein 67 mg/L CMP wnl Vital signs T 103.2 F Pulse 120 Resp 22 and PaO2 99% on room air. Cardio-respiratory exam ...
You work in the Department of Foreign Affairs and Trade of Australia. Your department will.....

Problem Description: You work in the Department of Foreign Affairs and Trade of Australia. Your department will be hosting a workshop on the Global Value Chains, challenges, and opportunities for Australia, with participants from academia, industry, government, and non-profit organizations. To prepare for this workshop, you plan to first write a report on GVCs by giving a relevant example. To appeal to the audience, you wish to focus on a GVC in which Australia participates, that is, Australian inputs are used to produce (deliver) final products (services). Your report should: Give an example of GVC which involves at least three ...
Critically examine the memorialisation or commemoration of an event said to be defining of a given society’s collective.......

  Select a relevant piece of artwork (i.e. documentary, exhibition, film) and/or artist and critically assess the artist’s/artwork’s contribution to understandings of how societies remember.   OR   Critically examine the memorialisation or commemoration of an event said to be defining of a given society’s collective or social memory, in which digital technologies/media/archives are seen as highly significant in the formation of remembrance.     DRAFT / STUDY TIPS: The Role of Digital Technologies in the Memorialization of Collective Memory: A Critical Examination Introduction Memorialization and commemoration are crucial aspects ...
You hold the HR directorship of a local company in Durham, which employs 100 workers

You hold the HR directorship of a local company in Durham, which employs 100 workers (all in a managerial position). The company usually offered an incremental pay rise of 3 per cent every year. It also offered some benefits such as health insurance, life insurance, and private pension plan. The cost of living and the high inflation are influencing the organisational revenue. You were asked to rethink the Employee Rewards including the pay rise and the benefit system and to consider withdrawing the private pension plan. Based on that information please answer the following:   1)    What external influences do ...

What Clients Say About Us

Copyright © 2012 - 2024 Apaxresearchers - All Rights Reserved.

WhatsApp us