MCCORMICK & CO: DEPLOYING ARTIFICIAL INTELLIGENCE IN NEW PRODUCT DEVELOPMENT
In your paper you should address the following questions:
McCormick & Co, the American food company, has successfully integrated artificial intelligence (AI) into its new product development (NPD) process. The deployment of AI has been a strategic move by McCormick to remain competitive in the industry and provide innovative solutions to meet the evolving needs of customers. In this paper, we will discuss the top two reasons why McCormick chose to employ AI in its product development efforts.
First, McCormick employed AI to accelerate its product development process. The company realized that the traditional NPD process was time-consuming and required significant resources, leading to delays in launching new products. McCormick aimed to speed up the process of developing new products by using AI to streamline the process.....
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