More broadly, what makes an idea or innovation likely to diffuse? Think about the characteristics of the innovation itself, the users, and the broader context.
Read Gourville, 2011. and answer the following questions.
1.Which of the four products do you think will be a success? Why?
2. More broadly, what makes an idea or innovation likely to diffuse? Think about the characteristics of the innovation itself, the users, and the broader context.
3. Relative to entrepreneurial firms, big established firms often have more money, market positions, and better reputations. Why are entrepreneurial ventures often more innovative?
4. If you have an innovative new technology, what can you do to ensure its success?
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