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Question: Present a TOWS Matrix (Weihrich, 1982) for a retailer of your choice, clearly outlining and defining the components and strategic choices available for your retailer.

17 Oct 2023,10:51 AM

 

1a

External Analysis can be broken down into a macro and micro environmental analysis. Authors suggest that Porter’s Five Forces can be used to analyse the micro environment. Provide supporting critical discussions of how this model can help a firm achieve its generic strategy.

 

 

 

 

 

(25 marks)

 

1b

 

Critically discuss the core characteristics a firm must manage to achieve and sustain a competitive advantage? Include definitions and examples to support your answer.

 

 

 

 

 

(25 marks)

 

2a

 

Present a TOWS Matrix (Weihrich, 1982) for a retailer of your choice, clearly outlining and defining the components and strategic choices available for your retailer.

 

 

 

 

(35 marks)

 

2b

 

Based on the TOWS you have created identify and justify one short, one medium and one long term plan that your chosen brand should pursue.

 

 

 

 

(15 marks)

 

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