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Question: The highly respected restaurateur, Mourad Mazouz is now looking to expand his portfolio further afield and is considering a venue in Beverly Hills city, Los Angeles, US.

11 Oct 2022,1:32 AM

 

The highly respected restaurateur, Mourad Mazouz is now looking to expand his portfolio further afield and is considering a venue in Beverly Hills city, Los Angeles, US. Based on the information within the case study, the “Pearls of Wisdom” series and your own research, demonstrate sound reasoning and evidence to address the following:


1. Recommend which of Mourad Mououz’s restaurant concepts would work best in the Beverly Hills area and ensure to recommend tweaks that could be made to satisfy the demographic.
*Remember, this subject is about restaurant concepts so if you decide one of the bar concepts has potential, you need to explain how this can be adapted as a food focussed venue.


2. Create a design overview applying class theory (colours, design for the senses etc.) and a mood board for your recommended concept in Question 1.Include any specialised equipment to satisfy its requirements. Examples: a Josper charcoal oven, open plan kitchen, outdoor terrace, art pieces etc. * To gain an understanding of the aesthetics and design, it is recommended you review the Instagram profiles in the Useful Links below.


3. Create a detailed SWOT analysis of your recommendation in the Beverly Hills area. Clearly state the risks and opportunities in the new location reinforced by statistics and research. It is recommended you present this content in a table or diagram to be succinct.

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