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Question: What is the basic idea of the McDonald’s business model that makes it successful?

16 Oct 2022,10:52 PM

 

READ: 1) A Brief Global Cultural History of McDonad’s
READ: 2) Planet Mac, The Guardian https://www.theguardian.com/world/2001/apr/06/globalisation.features11

WRITE: Answer the following questions after reading the above articles.

The effect of a TNC (Trans-national corporation) on society in the context of economic globalization.

What is the basic idea of the McDonald’s business model that makes it successful?
What were some unique McDonald’s offerings that contributed to its success?
What factors contributed to McDonald’s global success?
What are some examples of lifestyle and cultural changes that resulted from the global operations of McDonald’s?
Which communities are featured in the Guardian article?
How do these communities feel about the “McDonaldization” of their neighborhoods, according to this article?

Americanization? Thinking Locally and Globally

Is this American business model of McDonald’s different from the local, Gulf Arab way of doing things?
Can you think of other culinary influences that also have a global reach and offer competition to the American cuisine presented by McDonald’s and similar chains?
What do you think has been the effect of American fast food restaurants in Qatar (or another place where you live/have lived) on the local population? On local businesses? On local culture?
Are there any negatives to the globalization of this business model for society at large?

Expert answer

 

The McDonald’s business model is based on the idea of providing quick, convenient, and affordable food to customers. The restaurant chain has been able to successfully expand across the globe by offering a standardized menu and experience that is familiar to customers everywhere.

 

The first McDonald’s restaurant was opened in 1940 by brothers Dick and Mac McDonald in San Bernardino, California. The restaurant quickly became popular for its burgers, fries, and shakes. In 1955, franchise owner Ray Kroc joined the company and helped to grow the business into the global phenomenon it is today.

 

McDonald’s now has over 36,000 restaurants in more than 100 countries around the world. The company’s menu has expanded to include items such as breakfast sandwiches, wraps, salads, and desserts. However, the core menu items of burgers, fries, and shakes remain the same no matter where you are in the world.

 

The familiar red and yellow McDonald’s logo is recognized by people of all cultures. The company has also made an effort to be sensitive to local cultures, with some restaurants offering halal options for Muslim customers and vegetarian options for Hindu customers.

 

No matter where you are in the world, McDonald’s is a familiar sight. The restaurant chain has become a global powerhouse by offering a consistent experience that is affordable and convenient for customers.

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